PEUGEOT, combining innovative technology with a striking design and unique driving pleasure, has introduced the refreshed 408 featuring its signature fastback silhouette. A true representative of French elegance, the new PEUGEOT 408 marks a historic first for the brand: it is the first model to hit the road with an illuminated PEUGEOT script on the tailgate and an illuminated logo on the front grille. Available in the striking new Flare Green—a color that shifts tones depending on the light—the new 408 offers three powertrain types: 100% electric, plug-in hybrid, and 48V hybrid.
Since its initial launch, the PEUGEOT 408 has stood out as one of the brand’s most design-forward models. By merging SUV codes with a dynamic fastback silhouette, it offers a unique character that serves as a global ambassador for French style. Manufactured in Mulhouse, France, the refreshed model is designed to create an even more immediate and recognizable impact.
Striking and Bold Design
The bold stance of the new PEUGEOT 408 is reinforced by sharp lines and an innovative light signature.
- Illuminated Identity: On GT and GT Exclusive trims, the iconic three-claw light signature is connected by an elegant LED strip that sits above the illuminated logo.
- Refined Front End: The far-end placement of the ultra-thin LED modules (Matrix LED on higher trims) allows for a cleaner look. To maintain visual elegance, the short-distance radar is hidden behind the PEUGEOT logo.
- Flare Green & Wheels: The new launch color, Flare Green, transitions from bright yellow in sunlight to deep green in shadows. The hybrid versions feature new 19-inch Adakite diamond-cut wheels as standard.
An Immersive Interior Experience
The interior features the enhanced PEUGEOT i-Cockpit®, which now includes:
- Digital 3D Graphics: Standard digital displays are upgraded with 3D graphics on GT models for a more immersive feel.
- Customizable i-Toggles: Five touch-sensitive shortcuts allow users to program their favorite climate, navigation, or media settings.
- Premium Materials: High-quality upholstery and ambient lighting with eight color options elevate the cabin’s luxury feel.
Three Powerful and Efficient Powertrains
- Fully Electric (E-408): Delivering 213 PS (157 kW) and 343 Nm of torque. With a 58.2 kWh NMC battery, it achieves a range of 456 km (WLTP). Its aerodynamic efficiency (SCx: 0.66) results in low energy consumption of just 14.7 kWh/100 km. It supports 120 kW rapid charging (20% to 80% in 30 min) and features V2L (Vehicle-to-Load) capabilities.
- Plug-In Hybrid 240 e-DCS7: Combining a 180 PS petrol engine with a 92 kW electric motor for a total output of 240 PS. It offers up to 85 km of pure electric range in city driving.
- Hybrid 145 eDCS6: A self-charging hybrid delivering 145 HP. It can operate in zero-emission mode for up to 50% of city driving time, with a combined fuel consumption of just 5.0 l/100 km.
Top-Tier Comfort and Safety
- AGR-Certified Seats: The front seats are certified by German ergonomics experts for spinal health.
- Spacious Rear: With a 2.79m wheelbase, the 408 offers a class-leading 183mm of knee room for rear passengers.
- Acoustic Excellence: Laminated side glass and a 10-speaker 690W FOCAL® Hi-Fi system provide a serene, studio-quality audio environment.
- Advanced Safety: A new Driver Monitoring Camera on the A-pillar uses AI to track fatigue and distraction, issuing alerts when necessary.
