China’s leading automotive exporter Chery has announced the successful completion of the regional rounds of its prestigious Global Dealer Talent Competition. This year’s contest, themed “Excellent Skills, 100% Satisfaction”, brought together teams from more than 10 countries and regions — including Turkey, Chile, Ecuador, Mexico, Malaysia, Indonesia, Egypt, South Africa, Kuwait, Saudi Arabia, Kazakhstan, and Uzbekistan — competing under the Chery, Exeed, and OMODA & JAECOO brands.
The national stages were marked by intense competition, testing not only theoretical knowledge in essential automotive technologies like vehicle repair and maintenance but also the ability to solve complex, real-world problems. This reflects Chery’s strategic vision of becoming a technology-driven company while reinforcing its service foundations as it grows globally.
Through rigorous written tests and practical assessments, top technical elites representing the highest standards of their local markets were selected. The top three contestants from each region were announced, with the first-place winners earning the honor of representing their countries at the Global Finals in Wuhu, Anhui, China this October.
The competition’s dual focus highlights Chery’s dedication: “Excellent Skills” symbolizes mastery across the entire technical chain, from quality control to after-sales service, while “100% Satisfaction” emphasizes a commitment to service quality with measurable standards of “zero errors, zero defects.”
The Global Finals, scheduled for October 11–13, 2025, are widely referred to as the “Olympics of Service Technology.” The event will feature an opening ceremony, written exams, hands-on evaluations, a service forum, and an award ceremony — seamlessly blending competition, communication, and learning.
Corporate guests, international participants, and global media will witness Chery’s service philosophy in action. The contest is not only a platform for technical excellence but also a stage for cultural exchange, innovation, and professional growth.
Aligned with its “CHERY FAMILY CARE” philosophy — meaning “care like family” — the brand continues to provide global users with a standardized, professional, and people-oriented service system that ensures a reliable and welcoming automotive experience.
By bringing together top technical talents worldwide, the Global Finals demonstrate Chery’s deep expertise and service commitment as an international brand. This initiative also reinforces Chery’s “dual-track” strategy: leading in product and technology innovation while firmly establishing its service brand across global markets.
With over 17.18 million users worldwide — including 5.17 million overseas customers — Chery has been China’s top passenger car exporter for 22 consecutive years, becoming the first Chinese automaker to surpass five million vehicle exports. In 2025, Chery Group ranked 233rd on the Fortune Global 500 list, making it one of the fastest-rising automakers globally.
Through competitions like this, Chery aims to deliver greater value to customers worldwide, foster innovation in new energy and smart vehicle service standards, and leave a lasting “service signature” in the global automotive industry.
