Pirelli Design has introduced its new 2025–2026 Lifestyle Collection, expanding its portfolio with a project that bridges motorsport heritage, corporate identity, and high-end collaborations. The line includes branded items inspired by racing and legacy culture, alongside licensed products developed with prestigious partners across sailing, skiing, timepieces, and sports equipment.
The collection launches with two capsule lines: Racing Team and The Cal™, both signed by world-renowned designer Denis Deković, who brings over three decades of experience in sportswear. Inspired by the Pirelli universe, Deković translates the brand’s hallmarks of performance and prestige into versatile, premium pieces. This collaboration builds on the success of the Special Edition Podium Caps worn by Formula 1® drivers earlier this year. Both capsules will debut during Milan Fashion Week and will soon be available via the official online store: store.pirelli.com.
“This project gave me the opportunity to celebrate a brand that represents not just technology, but also a culture,” said Deković. “Pirelli has shaped imagination, inspired art, and transformed performance into an icon. I started with a simple idea: taking wardrobe staples like T-shirts, hoodies, and varsity jackets, and elevating them with craftsmanship and attention to detail. We used the finest materials, reinterpreted them with modern, unisex fits, and infused each piece with graphic elements that honor Pirelli’s heritage, present, and future.”
Marco Maria Tronchetti Provera, Pirelli Design and Asset Transformation Senior Vice President, added:
“Our collaboration with Denis Deković opens a new page in Pirelli’s Lifestyle journey, reflecting our passion for design. Every detail of this collection embodies our constant pursuit of innovation—an identity that makes us unique worldwide. These pieces strongly resonate with younger generations, helping them connect more deeply with the Pirelli universe.”
The first capsule, Racing Team, merges technology with lifestyle while celebrating Pirelli’s motorsport heritage. Designed for those who live fast but also value moments of slowing down, the line embodies precision, energy, and motion through refined details and contemporary race-inspired graphics.
Key pieces include:
Victory Long Sleeve Tee – Premium cotton, unisex fit, highlighted by Pirelli’s iconic yellow and racing-inspired prints with embroidered and rubberized details.
Grid Tee – Structured cotton with motorsport graphics and a tone-on-tone rubberized Pirelli logo, balancing strength with minimal elegance.
Pit Jacket – Inspired by technical racing gear, crafted in durable canvas with embroidered motifs and rubber detailing.
Apex Hoodie – Premium French terry with graphic embroidery, zippered ventilation under the arms, and the signature Pirelli emblem in bold yellow.
The second capsule, The Cal™, draws from the iconic Pirelli Calendar, blending art and innovation into enduring fashion pieces. Presented in earthy tones and deep black, the capsule interprets time as a form of art with embroidery, woven graphics, and rubberized prints.
Key pieces include:
Chronicle Tee – Heavy cotton with circular graphics symbolizing the rhythm of months and moments, enriched with textured rubber prints.
Legacy Sweatshirt – French terry in earthy brown, featuring embroidered details inspired by The Cal™, with zippered underarm vents for functionality.
Archive Jacket – A premium wool and eco-leather blend in sleek black, elevated with embroidered elements and the iconic Pirelli yellow logo.
With these new capsules, Pirelli Design strengthens its position at the intersection of motorsport, fashion, and lifestyle, offering collections that embody performance, innovation, and timeless style.
