PEUGEOT, one of the most dynamic brands in the automotive world, is preparing to make a grand entrance at the Brussels Motor Show, opening on January 9. Showcasing its entire model range and latest innovations, PEUGEOT will host the world premiere of the new 408 in Brussels. A true representative of French dynamism and elegance, the new PEUGEOT 408 creates a captivating impact with its striking and unexpected design—a car that is certain to inspire admiration. The show will also introduce the new PEUGEOT E-208 GTi, bringing pure driving pleasure to participants.
PEUGEOT, a brand that seamlessly blends sporty driving with high technology, is ready to present the first visual feast of the year. Preparing to turn the 102nd Brussels Motor Show (January 9–18, 2026) into a showcase of French elegance and sustainable design, the brand offers enthusiasts the opportunity to rediscover the world of PEUGEOT. Visitors can explore a multi-energy product range, including fully electric and hybrid models, reflecting the brand’s commitment to a more sustainable future without compromising driving pleasure. Commercial vehicles will also be a focal point, with the Stellantis Pro One stand offering specialized solutions for professional users.
PEUGEOT continues to redefine the driving experience by merging its legendary heritage with cutting-edge technology. The PEUGEOT style—a combination of elegance and French flair—has kept customers satisfied for over two centuries. Believing that driving should always be a pleasure, PEUGEOT reinvents this idea with every new model, and the refreshed PEUGEOT 408 is no exception. Making its world debut in Brussels, the new 408 features a sharp fastback design that is both surprising and mesmerizing.
The show also marks the return of a legend in electric form. The new PEUGEOT E-208 GTi brings the GTi spirit into the zero-emission era.
Performance: Delivering 280 PS (276 BHP) and 345 Nm of torque, it accelerates from 0 to 100 km/h in just 5.7 seconds.
Handling: With a chassis lowered by 30mm, bespoke hydraulic stops, and a standard limited-slip differential, it promises the engaging drive the GTi name is famous for.
Charging: Its 54 kWh battery supports 100 kW DC rapid charging, going from 20% to 80% in under 30 minutes.
PEUGEOT 208 & 2008: Featuring the iconic i-Cockpit® with a 3D digital instrument cluster and a 10-inch HD touchscreen, these models define modern urban style and SUV agility.
New PEUGEOT E-308 & E-308 SW: Merging elegance with daily practicality. The E-308 SW stands out as one of the few electric station wagons in the market, offering up to 1,402 liters of cargo space and a “Magic Handle” for easy seat folding.
PEUGEOT E-3008: This “Fastback SUV” features the 21-inch curved Panoramic i-Cockpit®. The show highlights the “Dual Motor” AWD version, providing 325 HP and an electric range of up to 497 km (WLTP).
New PEUGEOT E-5008: A large 7-seater SUV that offers maximum flexibility. The Long Range version provides a class-leading range of up to 668 km, while the Dual Motor AWD version ensures high performance across all terrains.
PEUGEOT Rifter, Partner, & Expert: The commercial lineup emphasizes modularity and urban accessibility. The E-Partner and E-Expert models offer unlimited access to restricted zero-emission city zones while maintaining high loading volumes.
