PEUGEOT Polygon Roadshow Kick-Off in Europe!

Peugeot, one of the most dynamic brands in the automotive world, has launched a pan-European tour titled the “POLYGON ROADSHOW.” Following the global reveal of its visionary POLYGON CONCEPT prototype, this roadshow offers a unique opportunity for enthusiasts, partners, and media to experience the groundbreaking innovations that will define Peugeot’s next generation of vehicles starting in 2027.

The POLYGON ROADSHOW officially commenced on January 23rd in Madrid, Spain, with a public showcase in the busy commercial district near the Nuevos Ministerios metro station. The tour is set to travel across nine countries through early June 2026, before embarking on a broader international tour later this year.

The “POLYGON BOX”: A Mobile Brand Experience

To support this tour, Peugeot has developed the POLYGON BOX, a modular and high-end mobile exhibition space. This fully-equipped environment provides a turnkey brand experience at every stop. Beyond showcasing the concept car itself, the “Box” features customizable components such as seats, steering controls, and wheels, allowing visitors to dive deep into Peugeot’s future design philosophy.

Revolutionizing the Drive: Hypersquare® and Steer-By-Wire

The POLYGON CONCEPT is more than a design study; it is a fully functional dynamic prototype. Its most radical feature is the Hypersquare® steering system, which entirely reimagines the traditional steering wheel.

• Steer-By-Wire: By eliminating the mechanical link between the steering and the wheels, this technology—proven in the aerospace industry—delivers unprecedented agility.
• Hyper-Agility: At low speeds, the system allows for full-lock maneuvers with just 170° of rotation, meaning drivers never have to cross their hands. At high speeds, it offers millimetric precision and filters out unwanted road vibrations.
• Production Ready: This revolutionary technology is slated to appear on Peugeot road cars as early as 2027.

A Cockpit Without Screens: The 31-Inch Micro-LED Experience

The interior of the POLYGON CONCEPT previews the next evolution of the PEUGEOT i-Cockpit®, which completely removes traditional dashboard displays.

• Windscreen as a Screen: All driving and infotainment data is projected onto the windscreen via a Micro-LED panel behind the Hypersquare®, creating an immersive 31-inch visual area.
• Adaptive Ambience: Three distinct driving modes—Cruise, Fun, and Hyper—synchronize the interior lighting and exterior animations to match the driver’s mood.
• Feline Design Language: The exterior features a new, geometric design language with a bold Micro-LED light signature that reinterprets the iconic “three claws” motif.

Upcoming Tour Stops (First Quarter 2026):

Phil York, Head of Peugeot Marketing and Communications, stated: “This roadshow allows us to amplify the brand and showcase technologies like Hypersquare® that will revolutionize the driving experience for even more pleasure starting next year.”