“Carwow Brand of the Year 2026 Award” Goes to JAECOO!
JAECOO, the brand that has quickly attracted attention with its innovative design language models, has been named “Brand of the Year” at the Carwow “Car of the Year” 2026 awards, proving its rapid rise and increasing influence in the UK market. This title highlights JAECOO’s distinctive design language, advanced technology, and commitment to offering exceptional value. The JAECOO 7, in particular, received high praise for its performance in areas like design, equipment, and value proposition, and consistently ranked high in Carwow searches for consecutive months.
JAECOO, the innovative brand in the automotive sector, continues to attract the attention of automotive authorities with its growing global performance. Rapidly increasing its strength in Europe, JAECOO won a new award for its innovative approach and high quality. The brand was honored with the “Brand of the Year 2026” award at the prestigious Carwow “Car of the Year” awards, becoming one of the focal points of the UK automotive sector this year.
Rapidly Gaining Strength in the UK Market!
This significant award, determined by Carwow’s expert content team, aims to honor brands that offer genuine originality, breakthrough potential, and a superior driving experience. The evaluation team emphasized that JAECOO is one of the notable new brands with its confident and characteristic design language, rich standard equipment levels, and rapidly strengthening presence in the UK market.
The JAECOO 7, in particular, received high praise for its performance in various areas, including design, equipment, and value proposition, and consistently ranked high in Carwow searches for consecutive months.
Mat Watson, Carwow Content Director, commented: “JAECOO has been in the UK market for a short time but has already taken the market by storm. They look cooler, and they are more generously equipped.” Mat Watson stated that with its design, equipment, value advantages, and continuously expanding product range, JAECOO has the potential to further increase its impact in the UK market and compete more strongly with established mainstream brands.
Increased Product and Brand Strength Were Key!

Gary Lan, CEO of JAECOO UK, shared his thoughts on the Brand of the Year award: “The Carwow Brand of the Year award means a great deal to us. In just one year, we have developed products that users genuinely love and trust. This success is the best proof of the strength of our team and our products, and it motivates us to continue pushing boundaries and redefining the value proposition of a premium SUV.”
JAECOO, which is increasing its growth momentum in European markets, particularly the UK, continues to advance rapidly toward its goals with steady steps and the support of its continuously increasing power of innovation.