Gillette and the Audi Revolut F1 Team have signed an official partnership agreement as part of a multi-year strategic collaboration. This partnership brings together precision engineering, high performance, and cutting-edge innovation under a shared vision. Including iconic brands Braun and Gillette Venus, the collaboration will launch brand-focused initiatives on the global stage of Formula 1.
The Audi Revolut F1 Team has announced a strategic multi-year partnership with Gillette, the world’s leading male grooming brand. This alliance, which also incorporates P&G’s other iconic grooming powerhouses Braun and Gillette Venus, creates a powerful union built on the foundations of precision engineering, iconic design, and peak performance.
At the heart of this collaboration lies a mutual dedication to precision. Whether it is the microscopic tolerances of a Formula 1 car or the precise geometry of a razor blade, both Audi Revolut F1 and Gillette share an uncompromising approach to technical excellence. While Gillette has set the standard in grooming innovation for over a century, the Audi Revolut F1 Team aims to position itself at the pinnacle of motorsport. By joining this journey from the very beginning, Gillette is supporting the team in building a formidable global presence.
The inclusion of Braun further strengthens the partnership by uniting two iconic German brands. Braun’s legacy of premium design and quality aligns naturally with Audi’s engineering philosophy. Simultaneously, the involvement of Gillette Venus adds a complementary dimension to the partnership, aiming to make the sport more diverse and engaging for a female-focused and next-generation audience.
The partnership will span across:
The first full look at this integration will be revealed during the official team launch in Berlin on January 20, 2026.
Stefano Battiston, Commercial Director of Audi Revolut F1 Team, commented:
“Bringing Gillette, along with Braun and Gillette Venus, into the world of Formula 1 sends a powerful message. Gillette is a brand that believes engineering excellence and aesthetically designed products can create trust and emotion. Their expertise in engaging global audiences will allow us to build a more meaningful and strategic partnership as we position Audi on the global stage.”
Gary Coombe, CEO of Gillette, added:
“We are inspired by the team’s long-term vision and are proud to be part of this journey from the start. Between Gillette’s blade technology and Braun’s advanced electrical engineering, we see clear parallels with Audi’s performance focus. Together, we will create ‘must-see’ media and retail experiences that engage consumers in innovative ways.”
