As the global automotive industry undergoes a major transformation, JAECOO reaffirmed its innovation-driven approach by hosting a landmark Global Authorized Dealer Conference. Themed “New Technology, New Integration, New Mission,” the event showcased JAECOO’s achievements in globalization and signaled the dawn of a new era in smart mobility ecosystems.
JAECOO’s globalization strategy goes far beyond exporting vehicles—it emphasizes mutual technological and cultural exchange. With the core belief of “Being there, striving for the region, and contributing to local development,” JAECOO has established a deeply integrated localization ecosystem that spans R&D, production, and comprehensive services.
The brand now operates eight overseas R&D centers in strategic markets from Europe to the Middle East and Southeast Asia. By harnessing cross-border synergies and shared resources, JAECOO creates market-specific product portfolios tailored to local needs. This demand-driven innovation model breaks away from the traditional supply-push approach and fosters a collaborative global ecosystem centered around user needs.
JAECOO’s overseas production operations not only create tens of thousands of local jobs but also export advanced smart manufacturing standards and management expertise. The brand now serves customers across over 40 countries and regions worldwide.
This localization-first globalization model empowers local industries while integrating JAECOO deeply into local economies and communities—reflecting a mission that goes beyond gaining market share.
Positioned at the intersection of fuel and electric technologies, JAECOO is charting a “third way” with its hybrid-focused strategy. The JAECOO7 PHEV, the brand’s first plug-in hybrid, stands out with class-leading specifications, including the highest continuous power output, lowest continuous charging (CS) fuel consumption, and the longest all-electric range in its category.
Kicking off the Super Hybrid Marathon earlier this year across international markets like Mexico, Thailand, and Brazil, the JAECOO 7 PHEV set a new benchmark by covering 1,613.1 km on a single comprehensive run in Mexico—a new global hybrid record. Since the start of the year, the model has traveled through more than 15 countries across four continents, amassing over 100,000 km in testing.
Additionally, JAECOO’s intelligent driving technology—powered by its scenario-defined tech framework—has earned dual EU certifications, making it the first Chinese brand to achieve this milestone. With 4.5 billion kilometers of global data collected from overseas operations, JAECOO is building algorithmic resilience for complex road conditions while redefining global benchmarks for intelligent vehicle technology.
In response to the climate crisis and resource scarcity, JAECOO has fully integrated ESG principles into its global strategy. Partnering with the International Union for Conservation of Nature (IUCN), the brand launched the Cherish Nature initiative. This project promotes biodiversity and improves carbon capture through ecological restoration and local community involvement.
JAECOO is committed to building a global ecological community—transforming industrial responsibility into inclusive and sustainable development. Through co-development and ESG projects, the brand treats its partners not just as participants but as equal stakeholders in value creation.
