German automaker Opel is set to make a bold statement at IAA Mobility 2025 with its cutting-edge vehicle lineup. Scheduled to take place in Munich from September 9 to 14, this globally renowned mobility event will provide the perfect platform for Opel to showcase its Blitz-branded innovations. Opel CEO Florian Huettl emphasized the significance of the event, stating:
“This is the perfect stage to present our electric and innovative models.”
Opel has a deep-rooted history at IAA, dating back 60 years to when it became the first European brand to exhibit a concept car at the event.
Continuing its tradition of participating in major global automotive events, Opel has officially confirmed its presence at IAA Mobility 2025. Recognized as one of the most important mobility exhibitions in the world, IAA Mobility 2025 will once again serve as a showcase for groundbreaking automotive advancements.
At the IAA Mobility 2023, Opel made headlines worldwide with the unveiling of its striking Opel Experimental concept car, offering a glimpse into the brand’s future.
Highlighting IAA Mobility 2025 as the ideal venue to unveil new and electrified Opel models, CEO Florian Huettl remarked:
“Every model in our lineup already has an electric version. Additionally, we offer emission-free solutions such as hydrogen fuel cell technology in our Vivaro and Movano light commercial vehicles. We have been part of IAA for many years, and 60 years ago, we became the first European brand to showcase a concept car at this event. Stay tuned for our exciting surprises this year!”
At IAA Mobility 2023, Opel introduced the Opel Experimental concept, developed at the Rüsselsheim design center, featuring groundbreaking design elements and advanced technology. Among its notable innovations were the illuminated 3D Vizor, the integrated Blitz logo, and the cutting-edge “Edge Light” technology—all of which have now made their way into the recently launched new Opel Grandland.
The new Grandland also incorporates Opel Compass design language, with vertical creases and a horizontal visor merging to form the illuminated Opel Blitz logo at the center. Another notable first in Opel’s design evolution is visible at the rear of the new Grandland: inspired by the Experimental concept, it features illuminated OPEL lettering at the center of its signature compass lighting—a first-ever for an Opel production model.
