Alfa Romeo, the brand of style and passion, is exhibiting the 33 Stradale, the symbol of unique Italian craftsmanship, and the new Tonale model, representing the brand’s evolution in the C-SUV segment, at the Los Angeles Auto Show. A dedicated area was reserved for Alfa Romeo as a special guest of honor at the fair, reflecting its status as a global brand synonymous with Italian manufacturing tradition.
This global event brings the automotive world together in the heart of California, North America’s largest car market, and hosts thousands of visitors and over 5,000 journalists from more than 50 countries.
The Los Angeles Auto Show, one of the world’s oldest and most renowned automotive exhibitions held for over 100 years, continues to welcome visitors until November 30. The 2025 Auto Show, held at the Los Angeles Convention Center, offers a comprehensive look at the new models from more than 30 brands. In this context, a special area was dedicated to Alfa Romeo as a guest of honor, recognizing its status as a global brand emblematic of the Italian manufacturing tradition. This year’s event is one of the most comprehensive organizations to date, featuring over 50 models for test drives. The event takes place not only across the exhibition area exceeding in the Convention Center but also in surrounding plazas and streets. This global event, which opened its doors to visitors on November 21, brings the automotive world together in the heart of California, North America’s largest car market, and hosts thousands of visitors and over 5,000 journalists from more than 50 countries.
The star of the show was the 33 Stradale, a model that offers exceptional performance on the track while never compromising on comfort and ease of use in daily driving. The purpose of exhibiting the 33 Stradale is to allow a limited number of car enthusiasts to experience both the most exciting driving experience and the timeless allure of an icon. Produced in a run of just 33 units, all of which are already sold, the new two-seater coupé revives the legendary 1960s model, the 33 Stradale, which many car enthusiasts call “the most beautiful car of all time.” This car carries the legacy of the revolutionary Tipo 33 in motorsport history.
Each 33 Stradale is a unique, unreplicable piece, produced with the highest quality standards, meticulous attention to detail, and craftsmanship. This approach is identical to the working methods applied by famous Italian coachbuilders in their workshops during the 1960s. One such name is the renowned Carrozzeria Touring Superleggera, which marked some of the most beautiful Alfa Romeo models in history and now takes the leading role in the production of the new 33 Stradale. Accompanying the 33 Stradale’s unique design is a twin-turbo V6 engine under the hood, which offers extraordinary performance: it accelerates from 0 to in under and boasts a top speed of .
The Los Angeles Auto Show also features a series of prestigious events where the 33 Stradale takes center stage. Its journey across North America began in August with Monterey Car Week, where the model was first shown at the most exclusive weekend events in California. These included the famous Motorlux, where visitors could admire a mix of elegance and performance inspired by the aviation world—the same world that inspired the 33 Stradale; an exclusive event at Hagerty House on the mesmerizing coast of Pebble Beach; the “The Quail, A Motorsports Gathering” exhibition at Quail Lodge & Golf Club in Carmel Valley; and finally, the famous WeatherTech Raceway Laguna Seca track in Monterey.
After being exhibited at the Petersen Automotive Museum in Los Angeles, one of the world’s most important automotive museums, the model was also displayed at MACCHINISSIMA, a colorful and enthusiastic event bringing together classic, modern, and customized cars and motorcycles. The 33 Stradale was also exhibited at the headquarters of the Los Angeles Motoring Club, a well-known association of car enthusiasts.
This journey in the U.S. was crowned by the 2025 Concours at Wynn Las Vegas, one of the most exclusive events dedicated to automotive excellence, attracting over interested individuals and collectors from around the world. The New 33 Stradale was also exhibited there between October 30 and November 2. Embodying the timeless fusion of style, performance, and Italian craftsmanship unique to Alfa Romeo, the model captivated all visitors with its unique presence and breathtaking design.
Visitors to the Los Angeles Auto Show also had the opportunity to see the new Tonale in the U.S. for the first time. This model represents the brand’s evolution in the C-SUV segment, reviving its sporty character and the unique allure of Italian design. The new Tonale further enhances its exceptional dynamic qualities. It offers a true Alfa Romeo driving experience thanks to its perfect weight balance, the most direct steering system in its segment, and FSD suspension that combines comfort with precision.
The new Tonale gains an even more iconic look with its art-like proportions and wider track width, while the new concave grille in the front design and the renewed Trilobe front grille give the model a more determined character. In profile, the new wheels interpret Alfa Romeo’s design heritage with a modern touch, conveying a sense of power and dynamism. The interior, highlighted by new combinations meticulously crafted with red leather or black-and-white two-tone Alcantara, also reveals the model’s design and quality.
The new Alfa Romeo Tonale enhances the concept of personalization with its color options. Three new metallic colors—Brera Red, Montreal Green, and Ocher Yellow—have been added, increasing the personalization options to eight. Furthermore, the options are enriched with an available contrasting black roof option. In terms of technology, the Tonale proves its innovative identity once again with two screens—a digital instrument panel and a infotainment screen—and multi-color ambient lighting. Level 2 driver assistance systems and a camera elevate the driving experience, while ventilated and heated seats, and a dual-zone automatic climate control system sensitive to air quality, contribute to travel comfort. The model exhibited at the Los Angeles Auto Show is the Brera Red Tonale Sport Speciale version, equipped with a 2.0-liter Turbo gasoline engine specific to the North American market, producing of power and of torque.
