Markus Heyn, Member of the Bosch Board of Management: “Bosch’s AI-powered cockpit makes driving more comfortable, intuitive, and safer for all passengers.” In collaboration with Microsoft and NVIDIA, Bosch is taking in-vehicle artificial intelligence to the next level. The new “AI extension platform” allows current cockpit systems to be equipped with AI features quickly and easily. Bosch aims to generate over €2 billion in sales from in-vehicle infotainment solutions by 2030.
The automotive industry is undergoing a profound transformation, with software—and specifically Artificial Intelligence (AI)—becoming the cornerstone of the future driving experience. Bosch, a leader in this field, is taking a major step toward integrating AI into the vehicle, turning the cockpit into an intelligent and proactive companion. At CES® 2026 in Las Vegas, one of the world’s most influential tech events, Bosch will introduce its new high-performance “AI extension platform.”
Markus Heyn, Member of the Board of Management and Chairman of Bosch Mobility, stated: “The new AI extension platform allows existing cockpit systems to be updated with advanced AI functions quickly and easily. This makes the driving experience more comfortable, intuitive, and safer for everyone in the vehicle.”
With the new AI-powered cockpit, the car evolves from a simple means of transport into an intelligent partner that understands driver routines, preferences, and context. Features include an AI voice assistant that anticipates needs, comprehensive interior scene perception, precise navigation, and advanced entertainment options. For example, if a driver says, “I’m cold,” the system can automatically activate seat heating and adjust the cabin temperature simultaneously.
“Bosch’s new AI-powered cockpit enables both drivers and car manufacturers to fully leverage the potential of modern automotive software,” says Heyn. According to research firms like Grand View Research and MarketsandMarkets, the market for AI-powered in-vehicle infotainment (IVI) solutions is expected to reach approximately €17 billion by 2030. Bosch aims to play a leading role, targeting over €2 billion in revenue from IVI solutions by the end of the decade and positioning itself among the top three suppliers.
A key application of this technology is transforming unproductive travel time into productive work time. In partnership with Microsoft, Bosch is turning the car into a mobile office without compromising safety. Integration with Microsoft Foundry allows seamless access to Microsoft 365 productivity apps, which are intelligently linked with vehicle systems to prioritize safety and minimize distraction.
For instance, a driver can join a Microsoft Teams meeting via an intuitive voice command; in response, the system can proactively engage Adaptive Cruise Control to maintain safety during the call.
The AI extension platform enables current vehicles to be equipped with AI capabilities without requiring changes to existing hardware or system architecture.
By managing in-vehicle AI via Microsoft Foundry, Bosch ensures a scalable and continuously updated AI assistant experience. Bosch will showcase the AI-powered cockpit and the AI extension platform for the first time at CES® 2026 in Las Vegas.
