Chery has recently expanded its expertise into robotic technology and continues to establish new collaborations in this field. As part of this initiative, Chery Robotics entered a strategic partnership with the emerging AI powerhouse DeepSeek at the beginning of 2025. This collaboration aims to leverage DeepSeek’s advanced AI models to enhance the voice interaction capabilities of Aimoga robots.
The partnership between Chery Robotics and DeepSeek not only marks a breakthrough in voice interaction technology but also highlights Chery’s strategic vision for the AI era.
As one of the world’s leading automotive manufacturers, Chery is not only recognized for its innovative vehicles but also for its investments in the technologies of the future. The company has taken another significant step in Chery Aimoga, demonstrating the latest advancements in robotic technology. Following the announcement by Brett Adcock, founder and CEO of Figure, regarding the termination of his collaboration with OpenAI, attention has shifted towards DeepSeek’s cost-effective AI training technology in early 2025.
This strategic shift signals a new wave of innovation, showcasing proactive approaches in optimizing industrial strategies, cost efficiency in partnerships, and rapid adaptability in technological advancements.
Recognizing this trend, the Chery Aimoga R&D team swiftly secured a technical partnership with DeepSeek. The collaboration focuses on enhancing Aimoga robots’ voice interaction capabilities using DeepSeek’s advanced AI models. This initiative represents another key milestone in Chery’s smart innovation journey, building upon the success of the Lion Intelligent Cockpit Large Model. Additionally, it showcases Chery’s foresight in embracing AI developments and its ability to implement them rapidly—evidence of its 15-year strategic investment in AI technology.
As global tech giants compete to dominate AI computing, the Chery Aimoga robotics team has quickly seized the cost advantage of DeepSeek, whose training expenses are just $5.57 million. Supported by NVIDIA H800 chips, DeepSeek operates under MIT’s open-source protocol, ensuring full transparency in model weights and training logs. This cost-effective and open approach aligns perfectly with Chery’s R&D philosophy of “Technology for All.”
Chery Aimoga robots have already integrated DeepSeek’s V2, V3, and R1 open-source models into robotic cloud platforms, powering Chery 4S dealership marketing robots. Real-world testing of Chery’s robotic hardware is set to begin next week. The Chery Aimoga R&D team has also expressed its enthusiasm for deepening its collaboration with DeepSeek and other leading AI-driven companies, aiming to push the boundaries of robotics applications and unlock new opportunities for innovation.
Since entering the AI field in 2010, Chery has built a strong technology base through strategic collaborations with industry leaders like Baidu and iFlytek. The 2018 launch of CheryLion marked Chery’s full-scale entry into AI. In 2020, the company initiated a dedicated R&D program for humanoid robots, which led to the 2023 launch of the Aimoga brand and its robotic lineup, including robotic dogs. By 2024, Chery announced a 100 million RMB investment for mass production of Aimoga robots.
Over the past 15 years, Chery has continuously evolved from R&D to mass production and global distribution, reinforcing its position as an AI innovation leader.
The Chery Robotics-DeepSeek partnership goes beyond just an advancement in voice interaction technology—it underscores Chery’s commitment to an AI-driven future. The company champions an open ecosystem over technological exclusivity, pushing the boundaries of AI applications through scenario-focused innovation.
This strategic vision has significantly contributed to Chery’s dominance in China’s automotive export market for the past 22 consecutive years. In 2024, Chery set a record with a 38.4% year-over-year growth, reaching 2,603,916 annual vehicle sales. Exports rose 21.4% to 1,144,588 units, setting a new benchmark for Chinese automakers.
Chery’s products are now available in over 80 countries and regions worldwide, with a strong presence in more than 10 European markets. This success has cemented Chery’s reputation as one of the most popular Chinese automotive brands globally. Its recognition in the Fortune Global 500 further reflects its continuous advancements in smart technology.
According to the Chery Aimoga R&D team, the company plans to launch humanoid robots in overseas markets in the first half of this year, with the initial focus on supporting automotive sales.
Looking ahead, Chery aims to create a smart mobility ecosystem centered on human-robot-vehicle collaboration, integrating internet connectivity and automotive intelligence. This vision aligns with Chery’s long-term goal of transforming into a home-based smart terminal leader, further solidifying its role as a pioneer in the AI-driven future.
