Chery, China’s automotive export leader, is demonstrating how co-creation fuels innovation and emotion alongside global users at the 2025 Brand User Summit. The rigorous crash demonstration conducted during the summit’s “Ultimate Safety Discovery Tour” was a powerful show of force for the brand.
Field reports confirmed that the passenger cabin remained completely intact, with no deformation observed in the A, B, or C pillars. This structural integrity is derived from the body of Chery’s flagship TIGGO 9, which uses up to 85% high-strength steel, including 21% hot-stamped steel, to form a robust safety cage. This ultra-strong material, boasting tensile strength, is strategically placed in critical zones such as the A-pillars, B-pillars, and side sills. This design ensures that the living space of the passenger cabin is fully protected from crushing or deformation, regardless of the angle of impact.
The Chinese automotive giant, Chery, known for its commitment to sustainable development, continues to be one of the industry’s rapidly growing brands, emphasized by its innovative technologies and focus on safety. During the 2025 Chery Brand User Summit, the powerful crash demonstration conducted during the “Ultimate Safety Discovery Tour” sparked a profound technical contemplation: what does it truly take to protect every family member inside a vehicle against an unconventional hazard like the -degree small overlap collision? With the full disclosure of test data, Chery‘s flagship TIGGO 9 provided a clear answer through its systematic safety design.
In a conventional collision, the front longitudinal load-bearing beams act as the primary energy-absorbing structures. However, when the collision angle shifts to degrees, the force concentrates at one of the vehicle’s front corners. Under these conditions, traditional protection structures often fail to engage effectively, and the vehicle body is subjected to strong lateral movement and a tendency to rotate. This scenario tests not only material durability but also whether the vehicle’s overall structure can redistribute an extremely localized impact over a wider area in a fraction of a second.
Field reports confirmed that the passenger cabin remained completely solid, with zero deformation in the A, B, or C pillars. This structural integrity stems from the TIGGO 9’s body, which uses up to high-strength steel, including hot-stamped steel, to form a robust safety cage. This ultra-strong material, with tensile strength, is strategically positioned in key areas like the A-pillars, B-pillars, and side sills. This guarantees that the passenger compartment’s survival space is completely protected from compression or deformation, irrespective of the crash angle.
While a high-rigidity body forms the safety foundation, the precisely engineered multi-path energy absorption structure defines the upper limit of this safety. The TIGGO 9’s front section utilizes a “six energy-absorbing box” design, supported by 18 frontal load paths and 10 side load paths, creating a comprehensive, multi-channel force guidance system. Within the milliseconds of a -degree crash, the front structure folds in a controlled, sequential manner, absorbing and transforming the vast majority of the kinetic energy.
The remaining force is then strategically distributed; it is guided to longitudinal beams, cross beams, side sills, and even the opposing side structure to share the load. This prevents stress concentration on the passenger cabin. Much like the “push-pull” principle of Tai Chi, the force is redirected and dispersed rather than confronted head-on.
This “guide and disperse” philosophy directly improves post-collision rescue efficiency, as demonstrated by the test results: all four doors opened normally, and the hazard lights automatically activated. The restraint systems worked in perfect coordination with the body structure. Along with the front and knee airbags, the extra-long () side curtain airbag deployed instantly, even at the extreme angle of the collision.
Directly addressing family concerns about rear seat safety, the vehicle features standard pre-tensioner and load-limiting rear seatbelts. In a frontal collision, these pre-tensioner systems work together with the airbag system to minimize the risk of secondary impact injury for rear-seat passengers, particularly children.
The analysis of the TIGGO 9‘s safety logic after this extreme test reveals its core philosophy: safety is not just an accumulation of technical specifications, but a reflection of a deep commitment to systemic reliability, even in extreme conditions, where every life is equally valued, whether it’s the parents in the front seat or the children in the back. For the TIGGO 9, the high-strength steel body forms its rigid skeleton, the multi-path energy absorption structure represents its network of veins, and the 10-airbag system acts as its protective reflexes. At the core of all this beats one heart: “Safety for the Family.”
Gavin Liang, Deputy General Manager of the Chery Brand, summarized this commitment: “We hope our users choose not just a sturdy vehicle, but a mobile home they can trust. ‘Safety for the Family’ is not a slogan; it is the foundation of our pursuit of ultimate safety technology.”
This crash test demonstration, part of the 2025 Chery Brand User Summit in Wuhu, China, is just one of many highlights under the theme “Co-Create New Move.” Chery is showcasing how co-creation fuels innovation and emotion with its global users, from the unveiling of the AiMOGA humanoid robot and the global live stream of the TIGGO 9 crash test, to the iCAUR ecosystem exhibition blending classic design with smart innovation.
From products to communication and user experience, Chery remains committed to its brand philosophy of “In somewhere, For somewhere, Be somewhere,” continuing to lead the way in defining the next chapter of safe, intelligent, and human-centric mobility for families worldwide.
