Porsche Studio Istanbul, one of the most comprehensive examples of the brand’s global “Studio” concept, brings a new dimension to urban experience spaces. The opening also hosted the Turkey premiere of the new all-electric Cayenne Electric.
Porsche is implementing one of the most comprehensive applications of its global “Studio” concept in Etiler, the heart of Istanbul. Porsche Studio Istanbul blends the brand’s design DNA, modern luxury philosophy, and motorsport heritage with the city’s iconic cultural legacy and diversity.
Located in one of Istanbul’s most dynamic areas, the new Porsche Studio spans square meters across two floors. It offers a meeting point where brand enthusiasts can experience the latest models, explore personalization options with Porsche Exclusive Manufaktur, and immerse themselves in the Porsche world in an intimate and relaxed atmosphere.
Unlike traditional showrooms, Porsche‘s Studio concept emphasizes interaction, community, and lifestyle in the centers of the world’s busiest cities. These spaces, designed with local touches, host cultural events and community gatherings, creating an opportunity for visitors to form a closer bond with the brand.
Porsche Studio Istanbul is the active Studio globally and the second in the PCEE region (Porsche Central and Eastern Europe). The Studio is a vital part of Porsche AG‘s global strategy to develop urban experience centers that integrate design, technology, and community interaction. The Studio highlights Porsche‘s vision for automotive retail, where the brand experience and the connection with the customer are as valuable as the cars themselves.
“Istanbul’s creative energy and entrepreneurial spirit offer the perfect setting for our Studio concept, which transforms the car buying process into a lifestyle experience,” said Michael Kirsch, CEO of Porsche Central and Eastern Europe. He added, “Turkey plays a strategic role in our regional growth, and the Studio is an important step that strengthens our presence in one of the region’s most dynamic markets.”
Porsche Studio Istanbul stands out among city-center showroom concepts with its modern architecture, experience areas, digital touchpoints, and event spaces. Visitors have the opportunity to create their dream Porsche according to their personal preferences in two dedicated configuration areas, examining their selections in detail with sales consultants.
“Istanbul has its own unique rhythm and character; we wanted the Studio to reflect that spirit,” said Anıl Gürsoy, General Manager of Porsche Turkey. “With the support of Porsche AG and the Porsche Central and Eastern Europe region, we are building a more open and dynamic relationship with brand enthusiasts. Porsche Studio Istanbul is a tangible part of this vision.”
Beyond the product experience, the Studio elevates the customer journey with its modern luxury lifestyle atmosphere.
“This space, which is planned to host over visitors annually, represents a brand-new and exciting step in our journey over the years,” said Osman Yelkenci, General Manager of Doğuş Oto. He added, “Porsche Studio Istanbul, brought to life in the heart of the city, is a new space where the Porsche spirit lives, and experience is central, not just the automobiles.”
The opening of Porsche Studio Istanbul also hosted the Turkey premiere of Porsche’s all-electric new SUV model, the Cayenne Electric. This launch demonstrated the Studio’s significance as a key contact point for Porsche‘s future product strategy and growing electric product portfolio.
The new Cayenne Electric is offered in two different versions, combining Porsche performance with the latest technology. The Cayenne Electric achieves a strong balance between efficiency and performance, reaching to in seconds with of Overboost power. With a city range of up to kilometers according to WLTP data, it stands out as an ideal companion for daily use and long journeys.
The top-of-the-range model, the Cayenne Turbo Electric, rewrites the rules. As the most powerful series production model Porsche has ever built, the Cayenne Turbo Electric delivers impressive performance with of Overboost power and of torque. This power enables the vehicle to reach to in just seconds.
Both models support DC fast charging thanks to Porsche’s -volt architecture. This infrastructure allows the battery to charge from to in less than minutes.
