Honda has announced that its newly designed ‘H’ mark will serve as the official symbol of the brand’s next-generation automotive business. Starting in 2027, the refreshed logo will be featured on all upcoming electric vehicles (EV) and primary hybrid-electric vehicles (HEV). The transition will also gradually extend to dealerships, communication materials, and global motorsport activities. This logo change reflects Honda’s firm commitment to providing new value to customers through electrification and intelligent technologies.
Honda is entering a “second founding” era, positioning the refreshed ‘H’ logo as the centerpiece of its transformation. According to the planned implementation schedule, the new identity will debut on production models in 2027. Beyond the vehicles themselves, the change will be implemented across the entire Honda ecosystem, including a updated brand identity for retail points and international racing divisions.
The redesigned logo places a specific emphasis on electrification and the use of smart technologies. It serves as a visual testament to how Honda plans to navigate the current industry shift and achieve its goal of creating carbon-neutral mobility solutions.
The history of the ‘H’ mark dates back to 1963. While the design has been revised multiple times over the decades—most notably in 1981 and 2001—it has always managed to preserve the “essence of the brand’s spirit.” This latest iteration was first revealed alongside the Honda 0 Series concepts, representing a “back-to-basics” engineering approach.
The new, thinner, and borderless design resembles two outstretched hands, symbolizing Honda’s commitment to expanding the possibilities of mobility and serving the diverse needs of users worldwide with sincerity and innovation.
