Alfa Romeo Steals the Spotlight at the Brussels Motor Show with Innovative Models!

Alfa Romeo, the brand of style and passion, bid farewell to 2025 and welcomed 2026 with heightened ambitions at the prestigious Brussels Motor Show. The spotlight was firmly on the world premiere of the ultra-limited Giulia Quadrifoglio Luna Rossa—a collaboration with the Luna Rossa sailing team. Additionally, the brand celebrated the Belgian launch of the new Tonale, alongside the limited-edition Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale.

At the 102nd Brussels Motor Show, Alfa Romeo showcased its vision of contemporary sportiness, merging Italian design elegance with peak driving dynamics. Beyond the vehicles, the stand featured the BOTTEGAFUORISERIE corner, a new automotive excellence project combining the heritage and innovation of Alfa Romeo and Maserati.

Ficili: “We are Ready for a Strategic 2026”

Alfa Romeo CEO Santo Ficili highlighted the brand’s global trajectory: “We closed the year with strong commercial performance. Since the start of 2025, Alfa Romeo has recorded a 19% double-digit growth worldwide. Europe grew by 29%, while North America solidified its position as our second strongest region.”

Ficili noted that the Junior compact model has already gained 60,000 customers, injecting new energy into the brand. He also announced that orders for the Giulia and Stelvio Quadrifoglio will reopen in the first quarter of 2026, reaffirming the central role of performance in the brand’s DNA.

Giulia Quadrifoglio Luna Rossa: A One-of-Ten Masterpiece

The show hosted the world premiere of the Giulia Quadrifoglio Luna Rossa, an ultra-exclusive series limited to just 10 units worldwide. This model celebrates the partnership between Alfa Romeo and the Luna Rossa Prada Pirelli team as they prepare for the 38th America’s Cup, held for the first time in Italy (Naples).

Technical Highlights:

• Aerodynamics: Features a new low-drag package producing five times more downforce than the standard version. At 300 km/h, it generates 140 kg of downforce.
• The Wing: An impressive dual-profile rear wing supported by two central pillars, inspired by the foils of the Luna Rossa AC75 boat.
• Performance: Powered by the iconic 520 HP 2.9-liter Twin-Turbo V6 engine paired with a mechanical limited-slip differential.
• Bespoke Interior: Sparco seats feature textures inspired by the crew’s life jackets (PFD), and the dashboard is adorned with original sailcloth material from the Luna Rossa boat.

Innovation Meets Tradition: BOTTEGAFUORISERIE

The Alfa Romeo stand also provided a sensory experience through its partnership with Alcantara. The “Made in Italy” material was featured in the interiors of the Tonale and Junior models, balancing aesthetics and functionality. Visitors could also test the sporty spirit of the Giulia via advanced driving simulators in the BOTTEGAFUORISERIE area.